How do you see how many views on facebook video
It is, after all, the year ; any digital marketing strategy that lacks video is incomplete. If you want to keep your prospects from scrolling directly past your videos, you need to put together some kind of plan. For those of you who are strictly interested in organic video, the tips in the next section are still applicable! Facebook offers 11 different types of campaigns to their advertisers— video views being one of them. As such, the platform will optimize the delivery of your ads in order to get your videos in front of users who are most likely to engage.SEE VIDEO BY TOPIC: How I've Made $1,234 Posting Videos On Facebook - Make Money With Facebook Videos
- How to Increase Your Facebook Video Views [Complete Guide]
- Facebook Video Statistics
- Are People Really Watching Your Facebook Videos?
- How to Use Facebook Ads to Improve Your Video Views
- What counts as a video view? A refresher on how social platforms calculate video ad views
- Make your video public on Facebook and learn how many views it has
How to Increase Your Facebook Video Views [Complete Guide]
It is, after all, the year ; any digital marketing strategy that lacks video is incomplete. If you want to keep your prospects from scrolling directly past your videos, you need to put together some kind of plan.
For those of you who are strictly interested in organic video, the tips in the next section are still applicable! Facebook offers 11 different types of campaigns to their advertisers— video views being one of them. As such, the platform will optimize the delivery of your ads in order to get your videos in front of users who are most likely to engage.
For our purposes, what I really want to focus on is budgeting handled at the ad set level of the campaign creation process. When building out your budget, the first thing you have to decide is what you want to optimize for. In the case of a Facebook video views campaign, you have two options:. Additionally, it will determine your set of choices when it comes to deciding what you want to pay for.
If you optimize for ThruPlay, the following are your payment options:. If you choose 2-Second Continuous Video Views, the following are your payment options:. Whether you pay for each impression or optimization event depends on your broader goals. Got your campaign settings ironed out? As you might infer from the name, quality ranking measures the quality of your ad in comparison to the others competing for the same audience. I repeat: in comparison to the others competing for the same audience.
To put it in terms of a video views campaign, earning a high-quality ranking means more video views at lower prices. You know who your competitors are. Do some research. Then, do it better. May Facebook announces an update to their video ranking algorithm that explicitly increases the influence of three key factors, one of them being loyalty.
To use their words:. Going forward, we will add more weight in ranking to videos that people seek out and return to week after week. Users watching your content regularly, users searching for your content regularly, users going out of their way to like and share your content regularly —these are things Facebook looks for in order to determine how loyal your viewers are.
Earning the loyalty of users is imperative to your video marketing success. Fortunately, the key to earning loyalty can be boiled down to just two words: provide value. If Facebook users walk away from your videos having gained something positive, the likelihood of them coming back increases exponentially.
Accordingly, you need to ask yourself a question: How can I give my viewers something valuable? Think about the value your business provides in general. Then, translate that into video. In that same blog post about video ranking algorithm factors, Facebook also emphasized the importance of originality.
Some of the folks who watch your YouTube videos are entirely uninterested in consuming your content on Facebook—and vice versa. It follows, then, that the video content you produce for them should also be unique. My suggestion? A simple survey. Ask your Facebook followers to describe the video content they like to see on the platform. Then, try your best to make it! More impactful, however, is the fact that users are often scrolling through their News Feeds in settings where audio would be disruptive—the back of a lecture hall, the waiting room of an eye doctor, and so on.
Subtitles are practically a must. If you want to challenge yourself, you can try to tell stories that are easily understandable with nothing but visual images. If you want to take the safer and probably smarter route, subtitles are your new best friend.
As some of you may have learned the hard way, many Facebook users are skeptical of content that comes across too … promotional. Most users would spot this as an ad in a heartbeat. In some cases, I think the most effective way to increase your Facebook video views is to experiment with a home video aesthetic—i.
Try to create content that feels native to the Facebook platform; try to be somewhat casual. If you can do that, your chances of being perceived as overly promotional will drop dramatically. As such, the longevity of your success depends heavily on your ability to adjust.
As long as you have administrative access to a Facebook page, Creator Studio is yours to explore. Clicking that tab will open up a drop-down menu, and from there you can navigate to Performance. As you can imagine, the list organizes your library of content from best performing to worst performing. Clicking on an individual post opens up an advanced analytics window—a place to evaluate everything from average watch time to audience retention. I share all of that to say this: Use Creator Studio to your advantage.
Your flexibility will be rewarded with improved performance over time; among other things, that means more video views. Watch the full video here. This example from HellthyJunkFood—an unconventional web-based cooking show hosted by J.
Plus, everyone who watches the video walks away with a much better idea of how to make homemade donuts. Talk about value! This is an ad from Sebastian Robeck, a digital marketer who helps agencies grow their client bases. Once again, subtitles eliminate the need for audio.
Finally, we have an example from my beloved alma mater, the University of Massachusetts Amherst. At this point, the utility of subtitles is abundantly clear. And of course, value comes in the form of discounted dorm room essentials.
Conor Bond writes words about stuff on the WordStream blog. He likes to drink coffee, play basketball, and pretend he doesn't care about his inadequate facial hair.
Home Blog. Last updated: January 30, Social Media. Conor Bond. Sign up to get our top tips and tricks weekly! Sign Me Up! Related Content. View the discussion thread.
Facebook Video Statistics
Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms.
Want longer video views on Facebook? In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing. His agency, RamondoMedia , helps people generate leads and sales using Facebook ads. His course is called Funnels
Are People Really Watching Your Facebook Videos?
Facebook will begin telling users how many views a video has received, a move that demonstrates the importance Facebook videos play for online publishers trying to push their content in front of as many people as possible. September 8, Taking a page out of YouTube 's book, Facebook will begin telling users how many times a video appearing in their news feed has been viewed. The number of times a video has been viewed will be shown on public videos from individual people and pages. And it's not hard to see why. In addition to the sheer volume of people regularly viewing and sharing videos via Facebook, the impact of Facebook videos is well documented by this point. That was mainly a result of individuals challenging friends on Facebook and sharing more than 17 million ALS challenge videos that were viewed by more than million people more than 10 billion times. Facebook says its video views grew 50 percent from May to June. It now has on average more than billion daily video views each day.
How to Use Facebook Ads to Improve Your Video Views
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Do you need to increase your Facebook video views for marketing purposes? Recent studies suggest focusing your marketing strategy on Facebook is a good idea. According to Hootsuite , 2.
What counts as a video view? A refresher on how social platforms calculate video ad views
Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering.
The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. With four billion video views happening daily on Facebook what is considered a video view? We know from a study by Wochit that video views were on the decline at the end of after Facebook announced news feed changes :. What I want to figure out by the end of this experiment is are people actually watching our Facebook videos? Hypothesis: The real number of viewers of Facebook videos is less than half of the views reported by Facebook.
Make your video public on Facebook and learn how many views it has
Is Facebook video for small business a win? According to Facebook it is. In fact, they just stated that 4 billion videos are watched on the platform everyday. While this number is probably skewed a bit high considering the fact that videos start playing without you clicking play accounting for many hits. But hey, those numbers are still high.
People who upload a video to Facebook and allow it to be played by anyone will be able to see how many times it has been viewed beginning Monday. Many videos uploaded to Facebook have strict privacy settings that limit their access to friends or small groups. When people want to share videos with the public, they are more likely to turn to a place like YouTube.
B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform. And we can certainly see why marketers are so hot on social video.
Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience. For this video study we looked at 1, Facebook pages via our Facebook video insights Locowise analytics tool.